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15 Apr 2017
Put the U in USP
Written by Doug D'Aubrey
Every business claims to have one, but how many ‘Unique Selling Points’ are actually that... unique? It’s always one of the first questions I ask when working with a business - tell me what your unique selling point is. Most of them give me very valid selling points, but often...
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15 Feb 2017
Why your best marketing tool is your customers’ pain!
Written by Doug D'Aubrey
Have you ever thought of using your potential customers’ pain to your advantage? By this, I don’t mean you should torture your leads into submission! Rather, if you focus on their pain - and tell them how you can take it away - you will suddenly become their best friend....
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15 Feb 2017
Prepare yourself for the marketing battle
Written by Doug D'Aubrey
Modern marketing can really feel like a battle - you’re fighting to win the attention of potential customers, often against multiple enemies, or competitors. So, you need to think like an army commander! There are key elements to preparing for any battle, and each can be linked to the marketing...
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