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15 Apr 2017
Are you really the best person to decide your USP?
Written by Doug D'Aubrey
You may be the closest person to your own business, but that doesn’t necessarily mean you’re the best person to decide your USP. I wish I could say I’m the best person, but that’s not true either! If you want to know what will sell your product or service the...
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15 Apr 2017
Put the U in USP
Written by Doug D'Aubrey
Every business claims to have one, but how many ‘Unique Selling Points’ are actually that... unique? It’s always one of the first questions I ask when working with a business - tell me what your unique selling point is. Most of them give me very valid selling points, but often...
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15 Feb 2017
Why your best marketing tool is your customers’ pain!
Written by Doug D'Aubrey
Have you ever thought of using your potential customers’ pain to your advantage? By this, I don’t mean you should torture your leads into submission! Rather, if you focus on their pain - and tell them how you can take it away - you will suddenly become their best friend....
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