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15 Feb 2017
Prepare yourself for the marketing battle
Written by Doug D'Aubrey
Modern marketing can really feel like a battle - you’re fighting to win the attention of potential customers, often against multiple enemies, or competitors. So, you need to think like an army commander! There are key elements to preparing for any battle, and each can be linked to the marketing...
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18 Jan 2017
Do your customers know what you do?
Written by Doug D'Aubrey
It may sound a strange question! If they’re a customer already using your services, of course they know what you do - right? Wrong! They may know what you do for them - but do they know you also do this, and this and this? We should never assume that...
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18 Jan 2017
The TRUE value of holding onto clients
Written by Doug D'Aubrey
There are many reasons we end up saying farewell to clients, some are completely beyond our control, others not so much. But have you ever considered the true value of that loss? It’s far more than the fee they were paying you! Client retention, in my opinion, is something that...
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