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19 Aug 2016
Could your marketing benefit from a strategic alliance with another business?
Written by Doug D'Aubrey
A strategic alliance is an arrangement between two companies that have decided to share resources to undertake a specific, mutually beneficial project. Where marketing is concerned, this is generally an agreement to share each other’s details with their client base, or split costs to conduct a joint marketing campaign. A...
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19 Aug 2016
The six simple steps to marketing success
Written by Doug D'Aubrey
Marketing your business can seem like a gargantuan task. Google ‘marketing’ and you’ll be deluged with articles, blog posts, books and resources that all claim to know the best way to promote your services or products - as well as lots of companies wanting to do it for you, for...
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19 Jul 2016
Why recruiting the right personality mix is crucial in business
Written by Doug D'Aubrey
Do you know what personality type you fall into? Have you ever tried to classify who you are, what motivates you or aggravates you, what job might suit you best? For a manager, it’s a good thing to know about yourself, but even more important is having that information about...
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