21 Sep 2021
Creating a clear, strong marketing message
Written by Doug D'Aubrey
Your marketing message - how you talk about your business, product or service is what's going to get feet through the door and sales on the ledger. It's an essential part of your marketing process, as it's likely to be the first thing a potential customer will see. A marketing...
read more
23 Aug 2021
Understand yourself: developing your USP
Written by Doug D'Aubrey
Understanding what makes your business stand out from the competition, your USP, is vital in creating a compelling marketing message. In today's online world, most people are incredibly adept at researching and comparing product and service benefits. Therefore, you need to ensure your differences (your USP) can be quickly understood...
read more
29 Jul 2021
Organising your customers to grow your business
Written by Doug D'Aubrey
Customer segmentation is a critical step in organising how you promote your products and services to your customers. Once you know who your customers are, you can start understanding how best to talk to your different customer types. Think about the different types of people you interact with through your...
read more
1 2 3 44