22 Nov 2018
Fix the sales dip before it happens
Written by Doug D'Aubrey
Many businesses experience a seasonal sales dip, but three simple actions can help iron these out. There are some industries and trades that have obvious trends and sales patterns. For example, the wedding industry will have a sales peak during the summer. Similarly, gas engineers will experience their biggest sales...
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22 Nov 2018
6 Marketing tips for seasonal businesses
Written by Doug D'Aubrey
Don't let the dip get you down! There are plenty of of ways to keep sales afloat for seasonal businesses. If you read my last blog: Fix the sales dip before it happens, you'll know how to spot forthcoming dips in sales. In this post, I'm sharing 6 activities you...
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26 Oct 2018
3 simple steps to an effective marketing strategy
Written by Doug D'Aubrey
Don't be daunted by complex, expensive marketing strategies. Often, basic marketing activity is all that's required for a small business. I once visited a small business on the verge of collapse. Despite having had an external consultant craft a marketing strategy, they still weren't winning business. The strategy itself was...
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