03 Aug 2018
Effective selling: understanding customer need
Written by Doug D'Aubrey
Effective selling comes when belief in your product or service is combined with an understanding of your prospects' needs. In my previous blog, Effective selling: know you product, I explained how a belief in what you're selling increases sales. I also explained how to provide your salesforce with that belief....
read more
03 Aug 2018
Effective selling: know your product
Written by Doug D'Aubrey
While there are many aspects to effective selling, a fundamental belief in your product or service has to be paramount. The most successful salespeople genuinely believe in the benefit their product or service provides, and it shows. I'm sure you, like me, have experienced a lacklustre sales experience. When a...
read more
11 Jul 2018
Starting a business checklist
Written by Doug D'Aubrey
There are many reasons for starting a business, for example to make a profit from a much loved hobby. Or perhaps you're a tradesperson gone self-employed. I come across the latter frequently in my role as a business coach. Often, tradespeople find themselves doing 'foreigners' in addition to their job....
read more