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11 Feb 2014
Marketing Training Morning: 17/02/14
Written by Doug D'Aubrey
We held a Marketing Training Morning at Wolverhampton Novotel yesterday. Many thanks to all who attended – we hope you found it enjoyable and useful. We will be running another marketing training session in six months – full details will be released in due course. In the meantime, here is...
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03 Feb 2014
What does it mean to have a Business Coach? A case study.
Written by Doug D'Aubrey
Business Coaching is not waving a magic wand and making business owners’ problems disappear. Like all forms of coaching and training, it is about equipping clients with business skills, or enhancing them, so that they know what they need to do to make their business work for them now and...
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13 Jan 2014
How is ‘Marketing’ different from ‘Sales’?
Written by Doug D'Aubrey
One of the most common misconceptions that I come across with business owners is the tendency to muddle up marketing and sales. ‘Marketing’ is finding people who are interested in buying your product or service. ‘Sales’ is actually getting them to buy – closing the deal. Activities that people...
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