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13 Jan 2014
How is ‘Marketing’ different from ‘Sales’?
Written by Doug D'Aubrey
One of the most common misconceptions that I come across with business owners is the tendency to muddle up marketing and sales. ‘Marketing’ is finding people who are interested in buying your product or service. ‘Sales’ is actually getting them to buy – closing the deal. Activities that people...
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10 Dec 2013
Some tips to help retailers get the most out of the Christmas rush:
Written by Doug D'Aubrey
The key thing about retail is that your customers come to you. They need to be able to find you easily, and you need to convince them to buy from you, and not from the next shop or website. Here are some pointers on how to encourage them: 1. Work...
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26 Nov 2013
The 'Sales Board'
Written by Doug D'Aubrey
This blog is for everyone who might have heard me mention my ‘sales board’ but haven’t yet got around to coming to one of my training sessions and finding out exactly what they’re all about. The Sales Board is a prop to help business owners implement a ‘sales process’ when...
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