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03 Feb 2014
What does it mean to have a Business Coach? A case study.
Written by Doug D'Aubrey
Business Coaching is not waving a magic wand and making business owners’ problems disappear. Like all forms of coaching and training, it is about equipping clients with business skills, or enhancing them, so that they know what they need to do to make their business work for them now and...
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13 Jan 2014
How is ‘Marketing’ different from ‘Sales’?
Written by Doug D'Aubrey
One of the most common misconceptions that I come across with business owners is the tendency to muddle up marketing and sales. ‘Marketing’ is finding people who are interested in buying your product or service. ‘Sales’ is actually getting them to buy – closing the deal. Activities that people...
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10 Dec 2013
Some tips to help retailers get the most out of the Christmas rush:
Written by Doug D'Aubrey
The key thing about retail is that your customers come to you. They need to be able to find you easily, and you need to convince them to buy from you, and not from the next shop or website. Here are some pointers on how to encourage them: 1. Work...
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