Measuring your marketing is the key to optimising your business processes, marketing campaigns and lead generation. Ultimately, marketing is a sales lead generation operation. It aims to bring as many potential customers to your sales operation as efficiently as possible. An effective marketing strategy is when potential customers reach the sales...

Building customer loyalty is the key to customer retention and the success of your business. You want your customers to return and spend more money with your business whenever possible. To achieve this, you need a loyal customer base. Loyal customers are less likely to use a competitor and often...

How do you build and manage one of the most important business assets you have? Your marketing database is perhaps one of the most critical parts of your business. Of course, as a small business owner, you could argue that you are the most important asset of your business. Still,...