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15 Feb 2017
Why your best marketing tool is your customers’ pain!
Written by Doug D'Aubrey
Have you ever thought of using your potential customers’ pain to your advantage? By this, I don’t mean you should torture your leads into submission! Rather, if you focus on their pain - and tell them how you can take it away - you will suddenly become their best friend....
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15 Feb 2017
Prepare yourself for the marketing battle
Written by Doug D'Aubrey
Modern marketing can really feel like a battle - you’re fighting to win the attention of potential customers, often against multiple enemies, or competitors. So, you need to think like an army commander! There are key elements to preparing for any battle, and each can be linked to the marketing...
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18 Jan 2017
Do your customers know what you do?
Written by Doug D'Aubrey
It may sound a strange question! If they’re a customer already using your services, of course they know what you do - right? Wrong! They may know what you do for them - but do they know you also do this, and this and this? We should never assume that...
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