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23 Nov 2021
Building an effective marketing database
Written by Doug D'Aubrey
How do you build and manage one of the most important business assets you have? Your marketing database is perhaps one of the most critical parts of your business. Of course, as a small business owner, you could argue that you are the most important asset of your business. Still,...
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26 Oct 2021
Creating a successful marketing plan
Written by Doug D'Aubrey
A marketing plan is an operational document that outlines how an organisation will communicate and promote its products or services to its target markets. A good marketing plan capitalises on the business's market research and understanding of its unique selling points to better promote and communicate its products and services...
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21 Sep 2021
Creating a clear, strong marketing message
Written by Doug D'Aubrey
Your marketing message - how you talk about your business, product or service is what's going to get feet through the door and sales on the ledger. It's an essential part of your marketing process, as it's likely to be the first thing a potential customer will see. A marketing...
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