An effective sales strategy and process can make all the difference in a highly competitive market. Unfortunately, many small business owners and entrepreneurs feel overwhelmed when it comes to sales; either they don't like 'selling' or don't have enough time to follow a structured process. In this guide, we’ll look...

Measuring your marketing is the key to optimising your business processes, marketing campaigns and lead generation. Ultimately, marketing is a sales lead generation operation. It aims to bring as many potential customers to your sales operation as efficiently as possible. An effective marketing strategy is when potential customers reach the sales...

Building customer loyalty is the key to customer retention and the success of your business. You want your customers to return and spend more money with your business whenever possible. To achieve this, you need a loyal customer base. Loyal customers are less likely to use a competitor and often...