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29 Oct 2025
Why Networking Might Be Your Most Powerful (and Overlooked) Marketing Tool
Written by Doug D'Aubrey
If you’re running a small or micro business, there’s one marketing activity you’re probably already doing without realising it. It’s free, it’s powerful, and when done right, it can lead to a steady stream of quality sales opportunities. We’re talking about networking. Now, before you roll your eyes and picture...
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24 Sep 2025
How to Measure and Monitor Your Marketing Success in 2025
Written by Doug D'Aubrey
Marketing without measuring is like playing darts in the dark—you might hit the target, but chances are, you’re just wasting effort. If you don’t track your marketing results, how do you know what’s working and what’s just burning a hole in your budget? Spoiler alert: You don’t. If you’re serious about growing...
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27 Aug 2025
How to Build Customer Loyalty and Keep Them Coming Back in 2025
Written by Doug D'Aubrey
Customers have more choices than ever. If you want them to keep coming back—and better yet, to rave about your business—you need to build real loyalty. Loyal customers don’t just spend more; they become your best marketing tool, bringing in new business through recommendations and referrals. But customer loyalty doesn’t...
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