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26 Nov 2025
Episode 13 - Trade Shows & Expos: Make Them Pay
Recorded by Doug D'Aubrey
In this episode of Business Made Smarter, Ed Nell and Doug D’Aubrey get practical about trade shows and business expos, how to pick the right ones, show up well, and turn footfall into real pipeline. They cover researching organisers and expected attendance, the pros and cons of giant multi-day shows (NEC/Olympia)...
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29 Oct 2025
Episode 12 - Networking That Actually Works
Recorded by Doug D'Aubrey
In this episode of Business Made Smarter, Ed Nell and Doug D’Aubrey unpack what “networking” really is and why it’s far broader (and more useful) than awkward breakfasts and business-card bingo. They redefine networking as the everyday act of building relationships and creating opportunities, whether that’s at a formal event, on...
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24 Sep 2025
Episode 11 - Measuring Marketing Success
Recorded by Doug D'Aubrey
In this episode of Business Made Smarter, Ed Nell and Doug D’Aubrey cut through the jargon to show exactly how to judge whether your marketing is working. The golden rule: measure marketing on the enquiries it generates, not on closed sales, because conversion is the job of your sales process. Doug...
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27 Aug 2025
Episode 10 - Building Customer Loyalty
Recorded by Doug D'Aubrey
In this episode of Business Made Smarter, Ed Nell and Doug D’Aubrey explore the importance of building customer loyalty, a vital but often overlooked part of long-term business success. Doug outlines why keeping existing customers is just as crucial as attracting new ones. He introduces the concept of the Customer Loyalty...
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30 Jul 2025
Episode 9 - Building and Effective Marketing Database
Recorded by Doug D'Aubrey
In this episode of Business Made Smarter, Ed Nell and Doug D’Aubrey discuss the value of creating and maintaining a marketing database for small businesses. Doug explains why a database is far more than a contact list; it's a powerful tool that helps you get your message in front of the...
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