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28 May 2025
Episode 6 - Crafting a Strong Marketing Message
Recorded by Doug D'Aubrey
In this episode of Business Made Smarter, Ed Nell sits down with Doug D’Aubrey to discuss the importance of crafting a strong marketing message. Doug explains why a marketing message needs to resonate with your target audience, focusing on outcomes rather than the details of how your product or service works....
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30 Apr 2025
Episode 5 - How to Develop Your Unique Selling Proposition (USP)
Recorded by Doug D'Aubrey
In this episode of Business Made Smarter, Ed Nell sits down with Doug D’Aubrey to discuss the importance of identifying and developing a strong Unique Selling Proposition (USP). Doug explains that a USP is not just about being "different" but also about understanding why customers choose your business over the competition....
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09 Apr 2025
Episode 4 - How Automation and AI Enhance the Customer Journey for Small Businesses
Recorded by Doug D'Aubrey
In this episode of the Business Made Smarter Podcast, Doug D’Aubrey and Michele Ibbs discuss the importance of a well-defined customer journey and how automation and AI can streamline business processes. Michele explains how her company, Truly Yours, helps businesses by creating bespoke customer journeys, utilising automation tools such as Go...
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26 Mar 2025
Episode 3 - Organising Your Customers for Better Marketing
Recorded by Doug D'Aubrey
In Episode 3 of the Business Made Smarter Podcast, host Ed Nell and Doug D’Aubrey, Founder of Executive Training & Consultancy, discuss the importance of organising customer data to enhance marketing efforts. Doug explains how segmenting your customer base allows for more targeted communication, improved service, and ultimately, greater profitability. Whether...
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26 Feb 2025
Episode 2 - Understanding Your Customer: The Key to Effective Marketing
Recorded by Doug D'Aubrey
In Episode 2 of the Business Made Smarter Podcast, hosts Ed Nell and Doug D’Aubrey explore why understanding your customer is the foundation of effective marketing. Doug explains how identifying your target audience enables you to tailor your messaging, focus your efforts, and maximise marketing success. From creating a customer avatar...
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