As I hope that you’ll be well aware by now, we have recently launched Velocity – a new programme specifically with micro businesses and sole traders in mind.
It’s been an exciting time for us so we’ve not been shy about telling everyone! Now that we’re finally able to properly launch our new blog, (quite excited about that too), I thought that it was the perfect opportunity to explain a bit about why we’re so thrilled with our new programme, and what motivated us to create it.
From time to time, we would meet with micro business owners who really wanted us to help them boost their business, but who just weren’t ready or able to commit to a long term growth plan at the time when we first met. We’ve always prided ourselves on our flexibility, and on tailoring our service to meet our clients’ needs, so we had a good think about what we could do for them.
Velocity was born…
As it turned out, these clients became our willing Guinea pigs for Velocity. Our approach was to start with a couple of half day sessions working intensively with the business owner so that we could get a solid understanding of where the business was at. This was enough for us to identify some key things that could be done to improve their profits right away, and get an action plan together. Afterwards, we followed up with the clients each month by telephone or Skype to make sure that the plan was being followed and that everything was going smoothly.
With this follow up, and the reassurance of us being on hand to give advice by phone at any time, one of our Guinea pigs actually found herself too busy with increased business to continue with us, only four months down the line, and put the programme on hold for a whole year before she felt like she needed our support again.
Tough making a living doing what you love?
Another client was trying to make a living from his hobby, but was struggling to turn the thing that he loved to do into a profitable occupation. We tried the same approach with him, and after twelve months of support on Velocity he feels that he has become a true business man and is employing his first staff.
This is what we love about Velocity – it has given us the opportunity to help more individuals who were struggling but desperate to make a living from the work they were passionate about doing. The best part is seeing their pride in themselves when they finally get to achieve their goals, once we’ve had the chance to teach them the right attitude and approach to do it.
Now we’re excited about the next people we can help with our splendid new programme!