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21 Mar 2018
Why cash flow management is critical
Written by Doug D'Aubrey
Without cash, wages won't get paid, suppliers won't supply and your business won't run. For a small business, cash is king. Managing cash flow On a day to day basis, small businesses should be managed according to cash flow and not the P&L. I've been into so many businesses that...
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09 Feb 2018
The B2B marketing calendar
Written by Doug D'Aubrey
As a business to business (B2B) company, a marketing calendar is essential for the effective delivery of your marketing strategy. What is a B2B marketing calendar? In my previous post, I explained that a marketing calendar is way of organising your marketing activity throughout the year. It doesn’t need to...
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09 Feb 2018
Does your business need a marketing calendar?
Written by Doug D'Aubrey
Yes, is the answer! Whether you trade as business to consumer (B2C) or business to business (B2B), you absolutely need a marketing calendar. What is a marketing calendar? A marketing calendar is way of organising your marketing activity throughout the year. It doesn’t need to be fancy, an excel spreadsheet...
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