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03 Aug 2018
Effective selling: know your product
Written by Doug D'Aubrey
While there are many aspects to effective selling, a fundamental belief in your product or service has to be paramount. The most successful salespeople genuinely believe in the benefit their product or service provides, and it shows. I'm sure you, like me, have experienced a lacklustre sales experience. When a...
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11 Jul 2018
Starting a business checklist
Written by Doug D'Aubrey
There are many reasons for starting a business, for example to make a profit from a much loved hobby. Or perhaps you're a tradesperson gone self-employed. I come across the latter frequently in my role as a business coach. Often, tradespeople find themselves doing 'foreigners' in addition to their job....
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11 Jul 2018
Starting a business from a hobby
Written by Doug D'Aubrey
Starting a business from a hobby is a dream for many. Done well, it can turn passion into profit. Over the years I've worked with lots of businesses that have been borne from a hobby. A common example of this is a photographer. With digital cameras making photography more accessible,...
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