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25 Jan 2022
Building customer loyalty
Written by Doug D'Aubrey
Building customer loyalty is the key to customer retention and the success of your business. You want your customers to return and spend more money with your business whenever possible. To achieve this, you need a loyal customer base. Loyal customers are less likely to use a competitor and often...
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23 Nov 2021
Building an effective marketing database
Written by Doug D'Aubrey
How do you build and manage one of the most important business assets you have? Your marketing database is perhaps one of the most critical parts of your business. Of course, as a small business owner, you could argue that you are the most important asset of your business. Still,...
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26 Oct 2021
Creating a successful marketing plan
Written by Doug D'Aubrey
A marketing plan is an operational document that outlines how an organisation will communicate and promote its products or services to its target markets. A good marketing plan capitalises on the business's market research and understanding of its unique selling points to better promote and communicate its products and services...
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