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29 Jul 2021
Organising your customers to grow your business
Written by Doug D'Aubrey
Customer segmentation is a critical step in organising how you promote your products and services to your customers. Once you know who your customers are, you can start understanding how best to talk to your different customer types. Think about the different types of people you interact with through your...
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22 Jun 2021
The importance of understanding your customer
Written by Doug D'Aubrey
Can you answer who is your customer? in detail and with up-to-date information? As a business owner, the answer to who is your customer? should be as easy to recall as your own name. After all, the customer is why you're in business, so everything you do should be about...
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23 May 2021
How to market your small business
Written by Doug D'Aubrey
In a highly competitive market, promoting a small business can be a real struggle. Owners and entrepreneurs can face an overwhelming amount of marketing information and advice, and with limited budgets, it can be hard to know where to invest your time and resources. In this guide, we'll look at...
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