A marketing plan is an operational document that outlines how an organisation will communicate and promote its products or services to its target markets. A good marketing plan capitalises on the business's market research and understanding of its unique selling points to better promote and communicate its products and services...

Your marketing message - how you talk about your business, product or service is what's going to get feet through the door and sales on the ledger. It's an essential part of your marketing process, as it's likely to be the first thing a potential customer will see. A marketing...

Understanding what makes your business stand out from the competition, your USP, is vital in creating a compelling marketing message. In today's online world, most people are incredibly adept at researching and comparing product and service benefits. Therefore, you need to ensure your differences (your USP) can be quickly understood...