I’ve had many requests recently to talk about Network Marketing; in this month’s blog I’m sharing 4 tips to grow your team and increase income.
What is Network Marketing?
Network marketing definition: Direct selling method in which independent agents serve as distributors of goods and services, and are encouraged to build and manage their own sales team by recruiting and training other independent agents.
The primary function of network marketing
A common mistake of network marketing agents (such as Forever Living agents or Utility Warehouse distributors) is to focus on sales of the product or service. In fact, the primary focus (in order to maximise income potential) should be to create your own network of salespeople. These ‘downliners’ are members recruited by you who will go on to generate income for you.
Motivating your downline
It’s not over once you’ve started to create your network, or downline. Having put the team together, they must be motivated to sell. Remember, their productivity has a direct relationship with your earning. Here are some tips to create a motivated salesforce:
1. Set goals
Goal setting with your members is two-fold. Sharing your own goals is a great motivator, you’ll be surprised how much buy in you’ll get from your team when they know what they’re working towards.
Don’t limit this to your goals though, establish with each individual why they’ve joined the team and what they want to get out of it. With that in mind, you can help them work towards their own goals and if they experience any downturn in activity, use their goals as a reminder.
2. Monthly meetings
Set up a regular monthly meeting, maybe in the pub! This frequent get-together will keep up momentum and gives the opportunity for you to be supportive, and for the team to support each other. Share best practice, give updates on performance against goals or targets and recognise successes. Why not try initiating team games or challenges with a prize for the winner? Prizes such as an afternoon tea for two or a deal on a night/weekend away can be inexpensive, but have a high perceived value to the recipient.
A Whatsapp group is valuable way to keep in touch with one-another outside of the meetings. You most likely have these groups already in your personal life and they work just as well in your business. Post regularly into the group and encourage your downliners to post too. This will create an atmosphere of productivity and accelerate relationship building.
4. Develop key members
Keeping in regular contact with your team has the added benefit of spotting those individuals that have the capability to create their own team. Supporting and mentoring these key players to build their own downline will further enhance your network. Encourage them to use your techniques to repeat the process, creating an ongoing cycle.
Remember though, that everyone has their own style. Get to know people to ensure your support is tailored appropriately. You’ll then become someone they feel they can turn to. With a motivated, supported team, growing your network will be that much easier.
As ever, if you’d like help to implement any of my advice, why not contact me to arrange a Free Business Review? This is a genuinely free 2 hour session whereby I’ll come into the business and spend two hours giving you advice to make positive changes. Click here to arrange yours now.