Measuring your marketing is the key to optimising your business processes, marketing campaigns and lead generation. Ultimately, marketing is a sales lead generation operation. It aims to bring as many potential customers to your sales operation as efficiently as possible. An effective marketing strategy is when potential customers reach the sales...

How do you build and manage one of the most important business assets you have? Your marketing database is perhaps one of the most critical parts of your business. Of course, as a small business owner, you could argue that you are the most important asset of your business. Still,...

A marketing plan is an operational document that outlines how an organisation will communicate and promote its products or services to its target markets. A good marketing plan capitalises on the business’s market research and understanding of its unique selling points to better promote and communicate its products and services...

Your marketing message – how you talk about your business, product or service is what’s going to get feet through the door and sales on the ledger. It’s an essential part of your marketing process, as it’s likely to be the first thing a potential customer will see. A marketing...

Don’t let the dip get you down! There are plenty of of ways to keep sales afloat for seasonal businesses. If you read my last blog: Fix the sales dip before it happens, you’ll know how to spot forthcoming dips in sales. In this post, I’m sharing 6 activities you...

Don’t be daunted by complex, expensive marketing strategies. Often, basic marketing activity is all that’s required for a small business. I once visited a small business on the verge of collapse. Despite having had an external consultant craft a marketing strategy, they still weren’t winning business. The strategy itself was...

Micro businesses don’t need a complicated marketing strategy. Instead, key marketing tactics that fit within resource and reach the correct target audience are absolutely sufficient. In my last blog I explained the 3 simple elements that make up a marketing strategy fit for a small business. Refer back to it...

I’ve had many requests recently to talk about Network Marketing; in this month’s blog I’m sharing 4 tips to grow your team and increase income. What is Network Marketing? Network marketing definition: Direct selling method in which independent agents serve as distributors of goods and services, and are encouraged to build...

As a business to business (B2B) company, a marketing calendar is essential for the effective delivery of your marketing strategy. What is a B2B marketing calendar? In my previous post, I explained that a marketing calendar is way of organising your marketing activity throughout the year. It doesn’t need to...

Yes, is the answer! Whether you trade as business to consumer (B2C) or business to business (B2B), you absolutely need a marketing calendar. What is a marketing calendar? A marketing calendar is way of organising your marketing activity throughout the year. It doesn’t need to be fancy, an excel spreadsheet...